Preframe

Why

Preframing is a powerful tool for shaping perception and creating openness to new possibilities. It primes the brain to focus on what’s beneficial instead of what’s challenging, making transformation smoother and more natural. Instead of resisting change, people become receptive to it—just by how it’s framed.

"Where focus goes, energy flows." – Tony Robbins

What

Preframing is the art of setting expectations before an experience occurs. It directs attention toward a specific perspective, making it easier to embrace new ideas, challenges, and growth. When used effectively, it transforms resistance into curiosity and fear into excitement.

How

1. Decide what mindset you want to cultivate (excitement, curiosity, confidence).
2. Set up the experience with words that highlight those feelings.
3. Reinforce the frame throughout the process to keep the focus positive.
4. Avoid negative or limiting preframes that create resistance.

Now, as you guide others through their own ‘labyrinths,’ what kind of maps are you giving them?

Example

Let’s explore how preframing works in different areas of life:

• Physical 🟧: Instead of saying, "This workout is going to be brutal," try, "This workout will challenge and energize you!"
• Intellectual 🟦: Before tackling a complex project, instead of "This is going to be overwhelming," say, "This is a puzzle waiting to be solved!"
• Social 🟢: When introducing someone new, rather than "I hope you get along," try "You both have such great energy—I know you'll vibe well."
• Spiritual 🔴: Instead of "Meditation is hard," reframe it as "Meditation is a gift of stillness and connection."

Story

The Tale of the Two Maps

Once upon a time, in a bustling city of learners and seekers, there was a mysterious bookstore known as The Mind’s Map.

It was said that inside this shop, there were two magical maps—each capable of guiding its owner through a hidden labyrinth in the heart of the city. Legend had it that whoever successfully navigated the labyrinth would emerge with newfound wisdom, clarity, and resources to transform their life.

The wise shopkeeper, Monsieur Léo, handed each of them a different map.

One day, two eager travelers—Alex and Jordyn—arrived at the bookstore, each seeking growth and change.

To Alex, he said:

"This map will lead you through a fascinating journey. It’s filled with unexpected delights, hidden treasures, and experiences that will open your mind in ways you never imagined. Pay close attention to the surprises along the way!"

To Jordyn, he said:

"This labyrinth is notorious for being treacherous and frustrating. Many who have attempted it have struggled with its challenges. You’ll have to endure difficulties at every turn, but if you’re lucky, you might make it through."

With their maps in hand, the two set off on their journey.

Alex walked the labyrinth eagerly, marveling at the intricate passageways, appreciating the design, and embracing each turn as an exciting mystery. Every challenge became an opportunity, and every detour felt like part of the adventure.

Jordyn, on the other hand, felt weighed down from the start. Every twist seemed to confirm the difficulty, every delay felt like failure, and every dead-end reinforced the belief that this was an exhausting ordeal.

By the time they reached the exit, Alex was energized, enriched, and grateful for the journey.

Jordyn was drained, frustrated, and relieved it was over.

When they returned to the bookstore, Monsieur Léo smiled knowingly. "You see," he said, "the labyrinth was the same. The only difference was the map I gave you before you began. The way I framed your journey shaped the way you experienced it."

Final Thought: Preframing isn’t about ignoring challenges; it’s about focusing on possibilities. By choosing empowering frames, we don’t just change our perspective—we change our experience. Ready to set the stage for your next breakthrough?